Immediacy bias impacts individuals by favoring which type of gratification?

Immediacy bias refers to the tendency of individuals to prefer immediate rewards over future rewards, even when the future rewards may be significantly greater or more beneficial. This psychological phenomenon explains why people might choose to indulge in immediate pleasures instead of waiting for a larger payoff down the line.

In the context of the choices provided, the option highlighting instant gratification over future benefits signifies the core concept of immediacy bias. This bias often drives decision-making processes, causing individuals to opt for short-term satisfaction—such as consuming food or engaging in activities that provide immediate pleasure—while potentially disregarding long-term advantages that require patience and deferred gratification.

This behavior can lead to various consequences, such as impulsive spending, unhealthy lifestyle choices, or a lack of investment in future opportunities. Understanding this bias is crucial in both personal decision-making and broader societal trends, as it sheds light on why individuals may act against their long-term interests for the sake of short-term fulfillment.