Which bias refers to the tendency to look for information that confirms existing beliefs?

Confirmation bias is the tendency to search for, interpret, and remember information in a way that confirms one’s pre-existing beliefs or opinions. This cognitive bias leads individuals to prioritize evidence that supports their views while potentially disregarding or minimizing evidence that contradicts them. It manifests in various contexts, such as politics, religion, and personal beliefs, where people may selectively gather information that reinforces their established positions, leading to a skewed understanding of reality. This concept is critical in sociology as it highlights how personal beliefs can shape one’s perception of social issues, influencing individual and collective behavior within society. Understanding confirmation bias is essential for developing critical thinking skills and recognizing the limitations of subjective perspectives in sociological research and analysis.